PRESS RELEASE:

LAUNCH OF THE HEARTY KIDS GANG_tm 

CHICAGO, ILLINOIS:   SPPKids is officially announcing its ownership of The Hearty Kids Gang_tm.   This new Kids character group will help promote education, safety, nutrition, and available scholarship programs across the country, effective January 2007.  

The Hearty Kids Gang_tm will become the official spokesgroup of the It's Kids Time Xtreme Mall Tour, which is the No. 1 Interactive Mall Tour promoting family value messages to kids all across America.  The Tour is currently in its 7^th season and has the support of many national sponsors such as Mattel, MLB, MLS, Donruss, Upper Deck, 2K Sports, Radio Shack, Ferrara Pan Candy Company, SI For Kids, AOL, and KOL.  Many new partners are joining the It's Kids Time Xtreme Mall Tour, and even more are expected to join now that The Hearty Kids Gang_tm  will be involved.

Select Retail Partners and Food Manufacturers will be partnering with The Hearty Kids Gang_tm, and announcements will be forthcoming.  The Hearty Kids Gang_tm  hopes to send kids to college who otherwise couldn’t afford it, through a variety of scholarship programs with special Food Partners. 

The Hearty Kids Gang_tm is also expected to create active fitness campaigns with Sports Retail Partners, promoting health and fitness to kids.

Having important messages like these, delivered by an energetic-looking Kids character group such as The Hearty Kids Gang_tm, is going to be extremely impactful, credible and successful, especially when partnering with companies such as those listed above..

Keep an eye to SPPKids.com for monthly updates.  The Hearty Kids Gang_tm  will be officially launched via our Web site as of September 2006, and all new partners joining the Gang will be added to the monthly updates.

The Hearty Kids Gang_tm  will also be partnering with one primary Retail Partner to designate a whole campaign on healthy eating habits for kids.  All partners will be exclusive in their respective categories, showcasing these messages and keeping them fun and exciting for those involved.

For more information, contact Lisa Levine, lisa@sppsports.com, or Paula Blaine, Paula@sppsports.com.